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In 2023, McLaren celebrated their 60th anniversary at Velocity Invitational held at Sonoma Raceway. Vexo was honored to be their official media team, covering the event, its activations, and curated experiences. Our team provided high-quality Camera Car, Aerial Cinema Production, and Photography services for the event, focused on McLaren. We delivered a horizontal recap film, short-form reels, and photos that encapsulated the McLaren 60th anniversary experience. Throughout the weekend, McLaren had several key activations and unveilings. The McLaren 750S, with a special Triple Crown Livery, was presented to the world at Sonoma Turn 11. Over 50 cars were on the track for a magnificent media lap showcasing all the models throughout the history of McLaren Auto. A driver's rally was another highlight of the eventful weekend for the guests. Lando Norris was one of the many professional drivers that McLaren brought to drive the Classic F1 Cars on the track! Overall an amazing experience for the Vexo Team to capture.
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Project
McLaren North America
Client
MCLAREN NORTH AMERICA
Category
Film Production
Project Status / Date
November, 2023
Creatives
Veiw Project
Project Website
Information
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